In a survey conducted, it has been discovered that 77% of marketing employers had faced challenges since the start of the pandemic namely skills shortages. To remediate, several of them started investing in CIM qualifications to bridge the skills gap and gain a commercial advantage.
In 2022 for instance, the skills demanded of marketers are constantly evolving and their teams need to have a good knowledge of the latest trends.
Whether you are working at an operational, a strategic or a management role, the value of up-to-date training and qualifications has never been more important than previous years.
Demand for good copywriters, SEO and email marketing experts, as well as people who understand the art of building and engaging an audience will keep increasing over the years. Being a good storyteller, having a good understanding of customers and being familiar with the latest technologies, whether online or offline are some of the main techniques that can influence marketing campaigns.
As a result of the ever-changing landscape of skill requirements, the Chartered Institute of Marketing continually evolves its training and qualifications for all types of businesses.
Why are CIM qualifications so valuable for organisations?
CIM qualifications are a great way for people to deepen their marketing expertise while also providing with an opportunity to gain knowledge of the wider principles that underpin effective marketing as a lever to drive business growth.
Importantly, CIM qualifications give hands-on, practical areas of expertise which you can deploy immediately in your daily role. This adds even more value to your work and the impact marketing has in your organisation.
These qualifications also help to boost your confidence in your abilities and give you validation that you know what you are talking about as a marketer. CIM qualification furthermore acts as a badge of quality in a fast-changing industry and a long-term commitment to marketing as a career, being rigorous and requiring devotion.
In an agency on the other hand, CIM qualifications bring value to the firm while theory-based learning is reinforced on the job because it is applied to daily tasks.
However to jobseekers, having a CIM qualification on any CV will certainly catch her eye of the hiring firm. This will not only help you to demarcate yourself in the job market.
Looking to upskill? Contact us on 428 8080 or visit Noble Arc Business School at Sayed Hossen, Jumbo Link Road, Phoenix.
Should you want find more information about the qualifications, please visit the Chartered Institute of Marketing page.
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